GMB business sites also create several other link building opportunities.
The first of these is embedding the GMB business site using iframes on your brand website, social media profiles, press releases, private networks, Google sites, and more.
Here is the piece of code you can use to embed on most sites that allow for iframes:
<iframe src=”your-business-site-url-here.com” width=”600″ height=”450″ frameborder=”0″ style=”border:0;” allowfullscreen=””></iframe>
You can adjust the width and height values in the code above to make the iframe fit your needs.
PRO TIP: when iframing the business site onto your brand website, put it near the bottom of the page. Sometimes, when Googlebot crawls a site and encounters a web of code like an iframe, it stops crawling. Putting the iframe near the bottom of the website ensures Googlebot crawls the whole page before it stops.